(Caroselli mails the cards to each of the buyers after the stream.) Or you strike out, and hope for better luck next time. (Like, say, $150.) You tune in, watch Caroselli leaf through the cards, and hope that your assigned slot will contain enough shimmering paperboard to exceed the price of admission. Customers of Vortex Sportscards can reserve certain packs inside the case for a flat fee. Basically, Caroselli purchases expensive sealed boxes of cards off the internet, and opens them live on either Instagram or TikTok. This recent high school graduate is the proud owner of his very own startup - called Vortex Sportscards - which specializes in a somewhat esoteric money-making operation. When I called Caroselli in late June, he was moving into a brand new office in north Philly. “But I think when guys like Gary Vee talked up cards, they became culturally relevant. “If you told me four or five years ago that you were collecting cards, I’d be like, ‘Okay, that’s kinda weird.’ I collected cards as a kid, but then I grew out of it,” he says. Once those social media power brokers started storming the market, says Caroselli, people like him were soon to follow. The goal, as always, is to identify certain athletes whose associated memorabilia will escalate in value as their legacy grows - if you think Luka Doncic is an MVP, now is a great time to start purchasing Doncic rookie cards. Over the past year, Vaynerchuk has published dozens of videos to his YouTube channel preaching about the lucrativeness of the sports card sector. Instead, he tells me, he first became interested in the card business by listening to the advice of serial entrepreneur, YouTuber, and hustle-guy extraordinaire Gary Vaynerchuk, a.k.a. “Steady, steady,” he repeats, as he unsheathes a Panini Prizm Justin Herbert autographed rookie, with an estimated value around $2,000, from its plastic sleeve before carefully encasing it in a thick cardholder.Ĭaroselli is not a longtime card-shop hermit. He carefully pleats back the foil at the corners and surgically extracts the cardboard, hoping to find a rarity - Aaron Rodgers, LeBron James, Mike Trout - hiding inside. Andrew Caroselli, an 18-year-old in Philadelphia, has built an empire by tearing open sports card packs on TikTok.
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